I spoke to Morning Consult‘s Eli Yokley about the Lincoln Project and its decision to take on Leader McConnell.
“Their most obvious success has been leveraging the appetite for this sort of content — and a political press thirsty for this particular narrative — into earned media on the cheap,” said Liam Donovan, a former finance strategist at the National Republican Senatorial Committee, in reference to the Lincoln Project’s broader efforts. He said the group’s messaging could be marginally helpful in discouraging ticket-splitting among Trump skeptics but said “polarization has done the vast majority of that work for them.”
Polling suggests that when it comes to media attention, the Lincoln Project is preaching to the choir. The May 22-26 poll found Democratic voters were more likely than Republicans to say they’d seen, read or heard about the super PAC, 30 percent to 19 percent, and those who backed Hillary Clinton for president in 2016 were more likely than Trump voters to say the same. Overall, 8 percent of voters had heard “a lot” about the group, and another 15 percent had heard “something” about it.
Read the full piece here.