NBC News: An anti-Biden meme for the whole family

I spoke to Allan Smith of NBC News about the “Let’s Go Brandon” phenomenon and what to make of its sudden ubiquity.

“At its core it’s a genuinely funny viral moment of broadcast TV, filtered through a meme culture that shown an affinity for Trump and the MAGA sensibility, and embraced by a party whose highest goal at this point is to trigger the libs,” Liam Donovan, a lobbyist and former Republican operative, wrote in an email.

Read the full piece here.

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